Wednesday, 20 April 2016

In conversation with the boss of Brompton, the biggest bicycle manufacturer in Britain

"Other Bugger's Efforts" - that's what OBE stands for, according to Brompton Bicycles' managing director Will Butler-Adams. Jonathon Harker quizzes the newly minted OBE on UK manufacturing, why bike colours matter, on engineering's poor image and the challenges of recruiting women...

Read the full article here on BikeBiz. Or read it on Issuu here.


NOTE: This is an interview I did for BikeBiz back at the end of 2014. Will Butler-Adams is always good value and refreshingly candid for someone in such a prominent position in the global cycle trade. 

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